Tallgrass

A major player in the midstream sector, Tallgrass manages over 10,000 miles of pipelines in 14 states, safely and reliably delivering the energy that fuels America. They know that their infrastructure provides more than the power families depend upon; it also serves as a source of tax revenue for funding education, healthcare, and youth programming – especially for those in rural areas. “When farmers and ranchers do well, we all do well.” Knowing that their daily work was largely invisible to this audience, Tallgrass engaged us to tout their contributions outside the energy category. And in a category where the business case is strong but the messaging is hard, TRG developed creative that connected emotionally with local communities and stakeholders rather than beat them over the head with facts, stats, and industry jargon.