Credit One Bank

In 2019, Credit One Bank hired TRG to develop a compelling and differentiated brand positioning – one that would raise brand awareness and, more importantly, drive new credit card enrollments in the prime and subprime credit segments. While introducing two new credit cards. Since launch, our work not only raised overall awareness for Credit One but also boosted year-over-year new account growth to 37% in 2023. This growth was realized with Herculean efficiency as we simultaneously cut our cost per acquisition by 33% across all channels.