American Cancer Society
The American Cancer Society came to us highly respected but little understood. It had lost relevance over the years as most Americans considered it an old-fashioned lobby that funded nondescript research. Our goal: Educate the public on all that the American Cancer Society provides on the front lines of treatment – beyond research, they provide patients with rides to treatment, a 24/7 helpline, policy advocacy, and one of the largest community fundraisers in the country.
“Used To” :30 TV
A cancer survivor knows more than he used to.
“Years” :30 TV
Thanks to donations, what’s ahead transcends what’s behind.