Dallas Children’s Advocacy Center

Dallas Children’s Advocacy Center (DCAC) serves the most severely abused children in Dallas County. They challenged TRG to communicate the alarming scale of the problems they were tackling – and thereby engage the community in a larger discussion about helping those who could not speak for themselves. Or, for that matter, even be named. Because child abuse victims are under 18 and many are involved in ongoing legal cases, their identities and stories must be concealed to protect them. Turning this challenge into inspiration, we created a movement called “Save Jane.”

little girl with eyes covered

“Save Jane” :15 Digital Video

Giving voice to the nameless.

X post with list of Jane Doe and John Doe names and ages

X Post

A mantra of hope

Newspaper ad with long list of Jane Doe and John Doe names and ages representing Dallas Children's Advocacy Center

“Names” Newspaper Insert

The shocking power of repetition.

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poster with girl with eyes covered reading I am Jane Doe

“Jane Doe” Magazine Ad

Anonymous but not overlooked.

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