Shiner

Handcrafted and brewed in its namesake Texas town, Shiner is the number one craft beer by volume in Texas and the Southwest. In fact, Shiner has the highest brand awareness and brand preference numbers of any craft beer in the Southwest by double digits. Our job? Keep it that way in the face of a sudden onslaught of copycats, look-alikes, and encroaching craft competitors. Since launch, our ”Shiner Country” campaign has boosted awareness and preference scores by 5 and 4 points respectively and helped the brand rack up the single highest share of growth of any beer in Texas in 2020.