MADD Victim Services

The mission of Mothers Against Drunk Driving (MADD) is to end drunk driving, prevent underage drinking, and support the victims of these violent crimes. While most Americans were familiar with the organization’s first two goals, too few knew about MADD’s victim-support services. This award-winning campaign sought to change that through powerful video, print, and radio.

Woman in ice cream aisle of grocery store, with two cars that have collided head-on behind her

“Follow” :30 TV

The impact of drunk driving lives on.

MADD Impaired Driving Ends Here

“Lucky” :60 Radio

Radio Mercury Award-winning “Best PSA.”

Mothers Against Drunk Driving Victim Services print ad: Her son was trapped in the passenger seat. Her marriage, career and spirit were thrown from the car; Three months later she lost control.

Print

Demonstrating all that can be lost in an accident.

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