Meadows Mental Health Policy Institute

Okay to Say is a vital public awareness campaign initiated by the Meadows Mental Health Policy Institute. Its aim: Make it easier for all of us to talk about mental health – addressing a crisis we’ve seen unfolding in real time in a post-COVID, politically split America. Budgets were limited; imaginations were not. We came to our client with a simple launch idea: Let’s invest in a series of impactful GIFs to make it easier to post emotional well-being on shareable, empathetic social platforms. In the first 24 hours, our stickers had nearly 16 million views – and in just a few weeks, over 66 million views.