Our Challenger Brands Work

With nearly 50 years of iconic, award-winning experience, TRG has brought lasting success to some of America’s biggest brands across decades of challenges and dozens of categories. Among these are an impressive number of rising challenger brands. Our credentials here are unquestioned: from side street to Main Street, from Main Street to Wall Street, we specialize in turning #3’s into #1. For a closer look at some of our breakthrough work, please explore below.