Crazy Water

In order to grow beyond central Texas, Crazy Water needed to modernize its dusty image while maintaining its local roots. With a fraction of the resources most players in the category have, the brand had to make big splash on a small budget. Enter TRG and our Innovation Labs. We skipped expensive shoots and SAG/AFTRA contracts and went straight to next gen technology for solutions. Our campaign delivered. As of 2025, sales of Crazy Water are up 34% year-over-year. Bottling capacity is up 300%. And the drink once found only in Mineral Wells is now sold at over 300 retailers across Texas.