Gas South

Gas South is a leading provider of natural gas throughout the Southeastern U.S., serving more than 450,000 residential, commercial, and industrial customers. They partnered with TRG in 2020 to increase brand awareness, grow consideration, and drive enrollments. We introduced a living gas meter as the new Gas South mascot. Charming, friendly, and lovable, Mr. Meter has pushed brand awareness to an all-time high of 84% as of Q1 2024 (up from 79% in Q1 2023). Ad awareness is up to 39% from 36% in the same time frame. And in 2023, values such as “reliable,” “trustworthy,” and “a good value” have all increased, personified (or gas-meter-ified) in Mr. Meter.