Charles Schwab
What started as a single assignment on Schwab Trading Services grew into an Agency of Record (AOR) relationship across seven additional lines of business within 24 months. As Schwab clients in different departments heard about how easy it is to engage with TRG – and saw the quality of our strategic, creative, digital, and media work – the projects kept pouring in. During our partnership, total Schwab assets under management have grown to nearly $9 trillion from $2.5 trillion. Along the way, we’ve helped the brand beat their “new to firm” household goals for nine consecutive years.
Times Square Outdoor
A 3D outdoor spectacular promoting Schwab’s new investment product.
Asset Management :15 Digital Video
Trade show environmental video using nature to set Schwab apart.
Trading Services :30 TV
A spot positioning Schwab as the place for active traders.
Augmented Reality Experiences
QR-driven, poster-launched adventures based on everyday passions.
Trading Services :15 Digital Video
Round-the-clock opportunities demand 24/7 service.
Trading Services :15 Digital Video
Hyping a powerful partnership with Ameritrade.