Dr Pepper

We helped Dr Pepper dominate culture, from Saturday matchups to video streams. We took college football followers to Fansville, where the great Larry Culpepper won hearts one cold can at a time. We also tackled esports, where our partnership with Team Solo Mid earned the brand over 3.2 billion impressions. Animated Solo Mid + Dr Pepper GIFs were shared almost 6 million times.

Larry Culpepper dressed in Dr Pepper gear talking to man in suit at football game

“Larry Invents the Playoffs” 2:00 Video

A quick case study in real results.

group of people dressed like superheroes doing tricks

“Team Soda Mid” :30 Digital Video

Twitch and X deliver the views.

Fountain made of Dr Pepper with Real Craving superimposed on image

“Dr Pepper Fountain”

Dr Pepper delivers.