NatureSweet Tomatoes

As tempting as it might have been to promote different tomato flavor profiles or recipe paths, the faster path to sustainable sales was to sell this family of products together. To celebrate individual strengths as part of a shared value system – one any mother would identify with. Values joined, like hers, by a family name and a common look. When we partnered with NatureSweet in 1997, the brand consisted of a handful of seeds and a firm belief that they would revolutionize the industry. Today, not only is NatureSweet the leading tomato grower in North America, but the strength of the brand has allowed it to burst into new produce categories, growing fresh new fields of revenue.