World’s Best Cat Litter

Made from sustainable and renewable corn, World’s Best Cat Litter contains no harmful additives, ingredients, or chemicals – yet the brand struggled to steal significant share from the clay litter leaders, who spend an average of ten times more in paid media, and thus command more attention, shelf space, and sales. Enter TRG. Between 2023 and 2024, our work on behalf of the brand saw the largest top-of-mind growth for any of the top litter labels, a whopping 55% increase. Within natural brands specifically, World’s Best’s unaided awareness jumped from 7% in 2023 to 15% in 2024. That’s a 114% increase. Most importantly, the campaign led to big increases in sales for the brand – up 13.4% in total omni sales, with unit sales up 8.8%.