America’s Best

“Who?” That was the response of most consumers when asked about this brand. Low awareness plagued the company until they partnered with TRG – and we introduced a certain owl who watched their numbers soar. Just two weeks after the owl’s debut, year-to-date comparable sales rates – which had averaged 11.4% – jumped to 19%, while intent to purchase rose 13%. As the icon took over the airwaves year after year, America’s Best sales soared alongside. Annual revenue was up by an average of 12.8% from 2016 to 2020. Brand awareness rose 42% from 2021 to 2024, and consideration jumped a whopping 55% over that same period.