Pier 1 Imports

After several years of declining sales, Pier 1 Imports, a home décor retailer with over a thousand stores, asked for our help. Their merchandise was highly unusual. Unbranded. Wildly eclectic. And ever-changing. But our research also revealed an unusual customer. One who craved treasure hunting over shopping. Linking the two, we invited customers to embrace their own personal style and “Find what speaks to you.” In our time with the brand, sales increased nearly 20%, more than doubling their stock price.