QuikTrip

After spending years perfecting their store operations, QuikTrip saw an opportunity to focus their business on a growing and more profitable area: food. Not the typical prepackaged “gas-station food” but made-to-order food. Enter TRG. Our “Freshen Your Routine” campaign challenged consumers to rethink their meal choices. In the first year of our campaign, awareness increased 20% while sales increased 16%.