DISH

DISH Network is the second-leading satellite TV provider in America. It is the fourth-largest TV provider overall, with just under 10 million customers. Despite this position – or because of it – the brand must constantly work to attract and keep customers in a fiercely competitive category. The company fights for share with deep-pocketed competitors like DIRECTV, Comcast, Charter, AT&T, Verizon, Hulu, Netflix, Apple, and Amazon. Our creative tapped into rampant consumer confusion and skepticism, over time extending into rural-only markets to call attention to DISH’s continued commitment to an audience that had long felt ignored by other major brands. Results have been outstanding. Acquisitions since the start of our campaign remain 7% ahead of budget. The campaign has also copy-tested extremely well. It has introduced two of the top three ads DISH has ever tested, including the best-performing ad in the history of the brand.