Metro by T-Mobile

For nearly two decades, we helped the once-small regional player MetroPCS become a leading national player still shattering industry norms. When we began in 2002, our mission was clear: democratize wireless. That involved a lot of firsts. We were the first to end contracts. The first to offer a flat monthly rate. The first with unlimited minutes, texts, and data. And the first carrier to make a focused investment in the Hispanic market. In 2013, T-Mobile acquired Metro and made the brand the very first prepaid carrier to offer nationwide blazing-fast 4G LTE coverage. We continued to guide Metro’s brand evolution and navigate their unprecedented growth with a multicultural strategy at the forefront. We single-handedly developed a fully integrated ecosystem that produced award-winning creative, best-in-class digital and social programs, and impactful sponsorship activations. And by 2020, we’d cultivated a $10 billion business, were serving nearly 20 million customers, opened more than 11,000 retail locations, and were the #1 prepaid wireless brand in America. Our last campaign for these friends and partners is below.