Omni Hotels & Resorts

By the mid-2000s, the Omni Hotels & Resorts chain had become a highly regarded brand that provided a consistent (if not cookie-cutter) experience. Then everything changed. The owner adopted an acquisition growth strategy that included buying some of America’s most iconic resorts and spas – The Homestead, Montelucia Resort & Spa, and Amelia Island Plantation, among others. Our challenge? Showcase individual properties as meaningful differentiators while pulling all into an overarching brand story. Our “Never Stay the Same” campaign did just that. By the end of our first year, we saw significant increases in revenue per available room (RevPAR). Group sales at key resorts increased as much as 25%. And time spent with the brand on social channels increased by 142%.