Seabourn

Seabourn came to us in 2010 with a challenge. A well-respected brand in the ultra-premium luxury cruising segment, they were set to receive a new ship each year for three years – effectively increasing their capacity by 217%. Normally that would be a boon, but this increase in capacity came just as a weakening economy put tremendous pressure on pricing. Our challenge was to greatly expand Seabourn’s consideration set beyond past customers. In our first year together, our efforts resulted in a 70% increase in unique visitors to the Seabourn website, a large percentage of whom were qualified leads.