TotalCare

TotalCare – a North Texas system of clinics spanning emergency care, urgent care, and behavioral health – came to TRG in search of rocket fuel. The brand had aggressive plans for expansion and a welcome abundance of potential. Our job? Celebrate the fact that, in a world where patients are treated as little more than transactions, the people at TotalCare bring uncommon warmth to everything. We captured this welcome difference in charming animation, creating characters that make the campaign feel ironically more human than the traditional, expected B-roll of happy actors.

Brand awareness shot from 8% to 13% within months of launch, and the brand opened four new locations in under a year.