MD Anderson Cancer Center

With the simple stroke of a pen, TRG created one of the most emotional and enduring healthcare campaigns of the last century – messaging that propelled this healthcare center to national prominence.

“Making Cancer History” has become an industry icon. It’s led to breakthrough research, improved care, and countless happy endings for cancer survivors everywhere. Our red stroke proved so powerful that it even migrated from advertising into the hospital system’s logo. Patients and families proudly wear the mark on T-shirts, choosing to view it not as a scarlet letter but as a shield.