Patrón

Not content competing with other tequilas, Patrón challenged TRG to take a shot at all ultra-premium spirits. We uncovered a significant segment within the 30 million consumers universe of ultra-premium white spirits that we identified as “Cocktail Party Connoisseurs” – opinionated consumers eager to engage in conversation on subjects they were passionate about. Then we made Patrón part of every spirited exchange.