Hyundai Dealer Association

Our relationship with Hyundai extended far beyond brand advertising. We also represented the entire Hyundai Dealer Association at the retail level. Work here dovetailed off our brand promise of “Winning at life,” adding support through countless messages tailored to hundreds of markets, models, and deals. Over the course of seven years, we generated thousands of executions across television, magazine, radio, outdoor, print, and point-of-sale. More importantly, we helped take the brand to an all-time company sales record – surpassing Volkswagen to become the number four automotive import in America.