Scottish Rite for Children

A 90-year-old hospital that had never advertised asked us to grow their brand in an increasingly competitive environment. Our foundational idea? Giving children back their childhood. Over ten years, we crafted five campaigns informed by this strategy, refined the hospital’s logo, and even celebrated the institution’s centennial in style. All of which led to patient growth so aggressive that it necessitated the launch of a new multimillion-dollar facility.