Floor & Decor

In 2023, TRG launched Floor & Decor’s first-ever brand platform, “Disruptively Beautiful.” The work was an elegant reminder to homeowners and pros alike that flooring is more than a base of a room, it’s the foundation of every dream design and custom, finished look. We built a suite of distinctive brand assets that included custom music and iconography, while also supporting over 50 store openings with hyper-localized creative assets. Less than 12 months later, Floor & Decor named us Agency Partner of the Year.