Mohawk/Karastan
Mohawk Flooring came to us seeking help with their brand architecture. They had acquired several brands in the flooring space and needed to configure their portfolio around three distinct master brands with different positionings and target audiences. No easy feat in a category with overlapping audiences and product benefits.
“More Moments” :60 TV
Introduces Mohawk floors as a foundation for our lives.
“Treasured Grove” :60 Digital Video
Introducing nature-inspired Karastan flooring.
“Wall to Wall” :60 Digital Video
Pergo flooring withstands and leaves an impact.