Sub-Zero/Wolf

Sub-Zero and Wolf had long been seen as indulgent luxuries for high-end homes. With other stainless options to choose from, why spend the extra money it takes to bring home either brand? This was our challenge. In response, rather than focus solely on features, we laddered these features up into substantive benefits. With Sub-Zero, a better fridge means fresher, healthier food. And with Wolf, greater precision means finer, more flavorful meals. In both cases, we let ingredients do most of our talking.

Cook Together

“Reclaim the Kitchen” 2:45 Video

Launching a movement with over 3 million views.

Reclaim the Kitchen

Microsite

The hub of the home-cooked movement.

Example of Sub-Zero print ads showing closeups of various foods

Sub-Zero Print

Work that freshened the category.

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Examples of Wolf print ads showing appliances next to assorted food ingredients

Wolf Print

Turning up the creative heat.

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