Sub-Zero/Wolf
Sub-Zero and Wolf had long been seen as indulgent luxuries for high-end homes. With other stainless options to choose from, why spend the extra money it takes to bring home either brand? This was our challenge. In response, rather than focus solely on features, we laddered these features up into substantive benefits. With Sub-Zero, a better fridge means fresher, healthier food. And with Wolf, greater precision means finer, more flavorful meals. In both cases, we let ingredients do most of our talking.
“Reclaim the Kitchen” 2:45 Video
Launching a movement with over 3 million views.
Microsite
The hub of the home-cooked movement.