Choctaw Casinos & Resorts

With its flagship property just 90 miles north of Dallas, Choctaw Casinos & Resorts caters to a market with plenty of entertainment opportunities. Therein lay TRG’s challenge. In the face of plentiful competition, Choctaw has historically suffered from low awareness in the market. We needed to develop strong recognition for the brand while driving visit intent. So we doubled down on breakthrough social, experiential, and attitude, at one point realizing a 44% increase in site traffic with a single stunt – which paid out over 30 million media impressions in just a month.

Choctaw elevator virtual experience

“Virtual Elevator” Experience

A virtual sneak peek at new, next-level expansion.

Woman floating in room with bubbles

“Stakes Raised” :30 TV

A grand opening invitation that raises the bar.

Choctaw ad projected onto Leaning Tower of Dallas next to a highway

“Leaning Tower” Guerrilla Building Projection

Turning a failed demolition into nationwide buzz.

Choctaw Posters: Change your plans. And your tax bracket.; Find the need for a bigger wallet; In Dallas, it's called lying. In here, it's called bluffing.

Posters

Rolling out a brand look and tonality.

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